The book merits to be discussed in a course about contemporary techniques of management.
It outlines the importance of adapting to the trends of internet marketing and for me the most important advice is to avoid the meatball sundae !!!
So every one has access to the internet and internet advertizing is cheapest than mass advertising but we shouldn't take it light minded, we have to do it right meaning the whole business needs to be reshaped and prepared for internet marketing.
Another good point raised on the book is nowadays it is difficult to grab and retain people attention. So in order to succeed you need to keep it short. As the author of the book says short books, short shows, short commercials, short ideas.. .
Following that advice I'm keeping it short.
Dear friend,
YanıtlaSilI liked your "keeping short" point. It totally suits with this era of time scarcity.
Bu yorum yazar tarafından silindi.
YanıtlaSilDear Artemisa,
YanıtlaSilThe "keeping short" part is really crucial.
I believe time will be by far the BIGGEST CONSTRAINT of the 21st century. It will be that big that writers like Hugo, Gorky, Balzac etc. will be called thieves of time because of their style of writing very long and in details.
BR
S.K.