The Dragonfly Effect Quick, Effective, and Powerful Way to Use Social Media to Drive Social Change

As we all know social media, facebook, youtube, twitter  has become a powerful tool in helping people compete in business. This is a topic widely trated in several books. The book “ The Dragonfly Effect” demostrates that social media can contribute not only in business but  to all of us; not only in our daily life in order to achieve not only our own personal goal but it can have a wider influence (international or global) when it comes to more big scope.

Tthe book introduces to u regularity in achieving our single and concrete goal. İt is created by bending elements by social media, markeitng and  consumer psychology. It is named it after the only insect that can move swiftly in any direction, and even hover, when its four wings are moving in harmony. The four “wings” of the model:

Wing 1: Focus / concentrate on a single out-come rather than “thinking big”
Wing 2: Grab attention / impress through originality or take people by surprise, get noticed by your target audience.
Wing 3: Engage / get your target audience emotionally involved in your cause (Engage is arguably the most challenging of the four wings, because engaging others is more of an art than a science and has little to do with logic or reason)
Wing 4: Take action / spur your audience to actually act on behalf of your cause,

When they work together they help readers produce the success they seek. The moving speed of the dragonfly, symbolises the high speed that you can get  connected and expand information by using the Social Media.

The book is making us aware to the world the unlimited power to that we all have also seprarately in our hand to achieve our single goal with the help of social media. 

“The DragonFly Effect “ helps you to fly with it.