27 Mayıs 2011 Cuma

In Pursuit of Elegance


The author quotes “Something is elegant if it is two things at once: unusually simple and surprisingly powerful. One without the other leaves you short of elegant. And sometimes the “unusual simplicity” isn’t about what’s there, it’s about what isn’t. At first glance, elegant things seem to be missing something”.  What is most of interest on this book is the feeling that it leaves behind, it leaves me wanting more. It does not matter how much you try or you dedicate on one thing, the result should not be completed and it should always miss something in order to grab people’s interest and curiosity, it will let people want more. People become more curious when they see practical things rather that theoretical things. The issue itself should be complex, but the result should only be elegant, otherwise it will be confusing. It should inspire creative thinking.
An elegant idea- product, service, performance, strategy or whatever- should contain at some degree four elements explained in the book: symmetry, seduction, subtraction, and sustainability.
People tend to make things more complex when they actually should see things more objectively and simple; for example when they give an interview for a desired position in a certain company or when things are not going very good at their company and the product is not selling itself at a high level. The best solution in these two examples would be to make it unusually simple and surprisingly powerful by focusing on what really matters, on our needs, expectations that we have for ourselves and not how should you feel if you do not succeed in it and by improving the product in accordance to the needs of the consumers.
A perfect elegance cannot be achieved as it is always depend on our perception, and our perceptions vary from one individual to another.

1 yorum:

  1. I think the same way ,elegance is important because we need some way to replace value- destroying complexity with value- creating simplicity.

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