Book 4: Predictable Irrational

The main idea of the book is talking about understanding people behavior in some specific situation. In all the time we think that we are making rational choices, but in most of the time without understanding it we are making irrational choices. It happens to all of us that we are changing our perception in fee seconds. It is well known the Chinas products, that all of us say that they are of low quality, and nowadays we buy IPhones that are smart phones of the highest prices that are assembled in china. I think also that all this big marketing world makes all of us do so many irrational choices, they blind us with all their strategies and at the end we are just victims of our irrational choices