The Meatball Sundae

The Meatball Sundae

The author Seth Godin in the Meatball Sundae book talks about the importance of new internet (Social Network) marketing strategies and how these tactics should be applied to a modern,and also growing business model.
The book, however talks at of the new rules of marketing and the fourteen trends that are shaping the way products and ideas are communicated and sold:
• Direct communication and commerce between producers and consumers
• Amplification of the voice of the consumer and independent authorities
• The need for an authentic story as the number of sources increases
• Extremely short attention spans due to clutter
• The Long Tail
• Outsourcing
• Google and the dicing of everything
• Infinite channels of communication
• Direct communication and commerce between consumers and consumers
• The shifts in scarcity and abundance
• The triumph of big ideas
• The shift from “how many” to “who”
• The wealthy are like us
The author in the book talks also about the importance of that social media have the power to amplify word of mouth like never before, and that a product or idea is only going to spread in social networks is if it is truly remarkable (a Purple Cow). Press releases of boring products will never show up.

Elton Dushku