Made to stick
The Heaths' book tells us how to make our ideas sticky or how to present an idea in a way that leaves a lasting impression .They write the formula of stickiness using the acronym is “SUCCES”. The principles of stickiness are examined to have an unexpected outcome, lots of concrete details that we remember, emotion, simplicity, and credibility–all packaged in an easily told story format.
The stories and case studies illustrates in a clear and concise way the above reasons , that make some ideas connect and stay with people.
Very helpful in my profession that’s why I will read it again to understand them better and to use their ideas in my everyday work.
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