Book 6: The Dragonfly Effect

The books main topic in on the way that people can gain from all this worldwide spread of Social networks, that a lot of people are connected to each other. Here 4 steps are discussed

1.focus on a single goal,

2.grab attention,

3.engage people in a cause and

4.empower them to take action.

In somehow this book reminds me of Made To Stick book, because also here you have to be in the center of peoples attention, you have to be STICKED to their minds, but before this you should have a clear idea, in order that in your way you will do everything to be focused on that and only on that point. In order to get their support after getting their attention you should have a real and a sensitive history that will touch their heart and take them where the problem is. After this comes the last one and form me the most important, EMPOWERING THEM TO TAKE ACTION, the power of words takes place here and in all the other steps, because you should better know how to sell a story rather then having the story.