Book 7 - Made to stick

In order that something will be made to Stick to you, to make you remember of it and make you use it as many times as you get the opportunity, it has some crucial points from where it has to pass in order to bee STICKED to your mind.

It should be SIMPLE- this is very important because if the idea is not understandable by the others than they will loose the attention since the beginning, so the rest of the story has no value if the beginning isnt simple enough. In the same time it should have something Unexpected, in order to get peoples attention come after you and try to explore the unexpected. At the same time it should be TRUE. It should be CONCRETE, that means it should be related to the reality, something that everyone is part of , and everyone can put their self in that position and be more inside your IDEA. EMOTIONS are the part from where you get peoples heard, this is the part that comes after completing the mind. In this part you have to include strong emotions in order to make your story more human and more acceptable by human nature, that in fact is very sensitive. And the last one, that for me should be the one that includes all the above one, is STORY. In order to have all of this it should be a king of real story that goes parallel to you idea, it goes side by side with your idea, it should by something that finalizes you idea with a concrete example, an example that will make your idea unforgettable into the others mind