I'd like to conclude with a few words:
Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk”.- Seth Godin ,Unleashing the Idea Virus
As you say marketing by interrupting people isn't cost effective anymore but I would also add that it doesn't also reach the target, the consumer. The permissive marketing concept of Seth is more effective for our modern life.
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