Professor Tarun Khanna describes and explains the social histories, religions, politics, infrastructures, resources, regional differences, and business successes and flops in China and India using personal observations, anecdotes, case histories, and statistics to help readers understand opportunities in Asia to access resources and enter markets there. His style makes the book appealing and interesting as he highlights the contrasts.
Rather than make a case for mirror images, Professor Khanna argues that good businesses will gain benefits from both countries by coordinating resources and market positions. His main example is a chapter explaining what General Electric has done in both countries.
I thought the best part of the book was arguing that natives of each country develop solutions for how to create more successful businesses. That's a point that few multinational companies are going to consider seriously enough. I also didn't know the history of how many of the major new businesses in India got their start. I hope that Professor Khanna will follow up this book with a narrower focus on the opportunities for small company entrepreneurs in both countries. I think he would do a fine job and the information would be valuable to a much larger audience than this book will probably command. Concluding, Tarun Khanna`s Billions of Entrepreneurs is an elegantly written book that mixes on-the ground stories with thorough research to show how Chinese and Indian entrepreneurs are creating change through new business models and bringing hope to countless people across the globe
India and China are doing just that with insane growth rates and lots of what used to be American jobs: China is the factory floor and India the back-office, software shop. China is top-down party driven. India is a messy, vibrant democracy. Regardless, entrepreneurs are popping up in both countries at expanding speeds hungry for success and changing their surroundings and later the world.
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