Whether one is a leader trying to keep a work force from resisting a significant change or a manager trying to convince a colleague to approach a task in a new way, or even a salesperson trying to convince consumers to change brands, changing the minds of others is an important process in the world of business. How can someone's opinion, rooted in years of personal experiences and learning, be changed? -Gardner puts forth his theories of mind change based on three factors... four "entities" of mind change (stories, theories, concepts, and skills), six "arenas" of mind change (from nations down to one's own person), and seven "levers" of mind change (all words that start with "re", like reason, resources, and resonance). He uses a number of examples from history to show how ideas and people were able to move others from one mindset to another.
Hi Fatjona
YanıtlaSilI would agree with you that the principles set out in the book are useful in life not only for leaders but for salesman and every other profession.We all come across situations when we need to convince others in a trying something different.
in my opinion the person that are expert in changing minds has a special ability that is born and than perfected with experience.
YanıtlaSilIn all the world's history change has been the main factor for development and improvin, that's why it's very important for CEO's or managers to implement changes in their companies.
YanıtlaSil