The ideas of the authors can be used in any situation at home or at work. Simplicity for example: Apple practices it, that's why this company is very successful. Another priciple in the book tells that their products are memorable. Steve Jobs tells stories how to grab audiance. Mac's have an emotional appeal and they are credible. Business leaders could make their businesses grow significantly by giving this brilliant book as an example for their employees, make them obligatory to read it. Someone who ignores the principles of this book, is doing a big disfavor to his business. If you want to find out why others are succeeding in business and you are not, you should buy, read and put this book into practice.
Elda Hysa
It is true that all the characteristics of the sticky ideas are used and manifested in the products of the most successful worldwide. The book helps readers to completely understand and analyses the architecture of big success.
YanıtlaSil