I think this book similar to Dragonfly Effect and both of them give similar messages “how to make more effective”. After read these two books, it is easier to make something more interesting, effective and more memorable.
Actually for my opinion, if any story, movie, commercial etc. has unexpected end or/and strong emotion, it really affects me I think because of I like surprises and if I like it, I start to share on social networks or I tell to my friends as a small talk. For credibility, it is discussible issue for me. Because if someone is professional in their job, it is also credible for me but also there is another way to use credibility. Famous people also used to provide credible announcement or commercial. It is not because of their knowledge, because of we know them and it effects us.
I would like to share a commercial of Turkish Airlines which I believe successful and shows all principles mentioned in this book.
http://www.youtube.com/watch?v=TnLjlU4rCuc
Burcin
Hi Burcin,
YanıtlaSilI agree with you and I think the book describes some wonderful stories, surprising research results, simple and prescriptive. It will forever change the way I think about presentations.
Just a pleasure to read and to remember on our daily life.
Anri
Dear Burcin,
YanıtlaSilEven in my opinion it is a good book and the authors are trying to give the ideas in a simple way and based on true stories, in order to be remembered from people.
P.S. The commercial of Turkish Airlines is really nice.