Predictably Irrational

I phone 4 is actually very valuable product but the designers have planned to cover this valuable product with a very smooth and looking-good glass, which can be easily scratched. If the iPhone user does not take care of this prestigious product its value may decrease immediately with one scratch. The company has taken care of appearance but not to the surface resistance. You have to clean frequently this product and put on it an invisible-shield, which looks very ugly (on my opinion). However, despite the producing problem, the users seem to pay a special attention and give importance to the nice posture and prefer to clean and protect exactly as APPLE Company has foreseen. Despite it seems a fault (on my opinion), the predictions of Apple show that the company identifies very well its client. The client makes a decision by selecting the shape, view, and than the functionality. That’s why iPhone is one of the most successful cell-phone sellers, no matter the irrationality it has in the design.