The book shows examples of individuals and organizations that have used social media and other internet tools to drive a social change.
The book reveals in simple words the strategy:
- Focus
- Grab Attention
- Engage
- Take Action
The most powerful thing about the book are real stories of simple people that made it and used the power of social media and internet to spread a message and drive change.
We are used to see tv being used for these purposes. As the book demonstrates social media and internet are powerful means, before this thought wouldn’t cross our mind or we wouldn’t take them so seriously.
The success of the authors is they were able to catch the trend early, after the role of facebook and twitter in the Egypt events I don’t think anyone doubts the power of social media. Following the strategies presented by the authors in this book anyone from individuals, companies or organizations could use this power on their benefit, spread an idea and make a change.
Stories like this one no longer hard to believe http://www.kplctv.com/story/14500630/man-finds-kidney-donor-through-facebookAK
I also liked the practical and real examples that the authors give for illustrating how to achieve social change. They make the book real and in the same way, they make our aims realized naturally.
YanıtlaSilIn the early years of the modern economy people having farms and lands were the most rich ones in the world.During the industrialism era guys oriented in industry investing were the most famous guys.Nowdays is information era and surely understanding well how Internet and Social Media works may provide u the way to succes.
YanıtlaSilperfect story and perfect illustration of the power of Social Media. Imagine if everyone could be as those two mens than the world will be such a beautiful place to live.
YanıtlaSilNot all of us know how to use the social networks efficiently in order use completely their power so i think this book was written in order to give practical examples of how social media can be used for achieving social change.
YanıtlaSil