We always stress how each person is unique and we would consider our selves as different from others, yet is amazing how we all behave so predictably irrational.
We are not as rational as we assume when we make our decisions. The cost of zero cost makes you think of the way we make our bying decisions. We assume we get something to fulfill a need, instead the examples of the book show we would get something just because its free. It is amazing how we evaluate our options based on criteria and how we would leave them aside when it comes to free, free is good so we fall for it.
The issue about the choices is very interesting too, we always say we would like to have many choices but many choices destruct us and it is difficult for us to decide.
The power of relativity and other topics covered in the book show how our decisions are influenced and common patterns of behavior for the experiments and presented in the book.
Personally it made me think more about my buying decisions, hopefully lesson is learned and I will avoid making the same mistakes.
AK
This book changed my aspect and before I decide what I will buy, I'm trying to be sure I'm doing right or not. I've changed my habits.
YanıtlaSilAfter I read your post I understood I'm not alone.