18 Mayıs 2011 Çarşamba

Book 7 Make to Stick

If you want to succeed, you need people to remember and act on your ideas. For instance, if you are a leader, you want people to catch your vision. If you are a speaker, you want your audience to internalize your speech. If you are a writer, you want your readers to resonate with your writing.

If you want people to stick on your actions & ideas you have to deal with the six principles of creating sticky ideas: Simple, Unexpected, Concrete, Credible, Emotional, and Stories

Flo


6 yorum:

  1. The books gives ideas as the solution have to be provided by ourself. Having in mind these 6 key entries of the puzzle gives us a good start but not just that but also the discipline of moving forward.
    Nice summary short and concentrated.....

    YanıtlaSil
  2. actually i strongly agree with the first pharagrapgh of ur post..the key to being a succesful man is having people to remember and act on your ideas.

    YanıtlaSil
  3. Bu yorum yazar tarafından silindi.

    YanıtlaSil
  4. Hi Flo,

    I do agree with you, it doesn't matter who you are, Leader or Writer but you have to find the way to knock in everyone's head: creating "sticky ideas" by use of SUCCESs principle is one of them.

    Tatiana

    YanıtlaSil
  5. hello everybody in my opinion we have to concentrate ourselves more in simplicity so the people can remember as Florian says and getting everything the more emotional possible so they will not forget it for a very long time

    YanıtlaSil
  6. Dear sir,
    I think, you have been the most original among all of us this semester since you are leaving unforgettably short and exact comments on the books.I am sure that it is more difficult to express your idea briefly and be understood than to write long explanations.

    YanıtlaSil