Book 6 The Dragonfly Effect

Their unique combination of theory, psychology and tactics explains how social media theory can be put into practice. The book illustrates practical examples of how everyday people can achieve unprecedented results through the social media by creating contagious energy. It assesses exactly what was done through the social media to build momentum.
The most important things in this book are:

• Do not ask for help through social media campaigns but give the reader concrete actions of what you need from them
  
• The power of a personalized email calling for action should not be forgotten
• Social media campaigns with the biggest success rate are those that have a very sharp focus and this often gives you an opportunity to increase your leverage to large-scale causes.
  
• Facebook needs to remain personal:
  
• Use social media to celebrate milestones

Flo