Seth Godin describes Meatball Sundae as “the result of combining two perfectly good items that don’t go well together”. Referring just to the name sounds like kind of mess and in fact the book is about companies that try to sell commodity products using social media tools. In case these two factors, don’t merge very well the result is a meatball sundae. The book explains new rules and trends of marketing but mainly from the perspective of new companies rather than traditional ones. Companies which are built with the new marketing, but it is not very clear what can be done for the traditional companies which need to be adapted with the new and contemporary trends.
These new contemporary techniques have often shown amazing results and at very low cost but in some cases they seem not working.
The “moral” of the book is that companies should not ask “what these tools can do for them but how can they change their business accordingly”.
Hi Ornela,
YanıtlaSilWe share the same thoughts about the focus that traditional companies should have in adapting to the contemporary trends. We don't have a single method to do business anymore.
Nowadays the main goal is to attract customers and to satisfy their needs. This shall be done even if it requires radical changes in the core of the company.
S.K.
Hi Ornella,
YanıtlaSilI agree with you. Every day the differences between new companies and traditional companies getting bigger. The most difficult part belongs to traditional companies because mostly they resist to change. They should adopt their business today's rules.
Very well said
YanıtlaSilfirstly they should think about their own company and then try to use this latest technology to give value to their product but not the opposite.
YanıtlaSil