Easy guide to new marketing in the new media
The title of Seth Godin’s new book is an immediate tip-off that he knows how to grab your attention. This savvy marketer satiates your curiosity quickly, explaining that simply adding “New Marketing” techniques, such as podcasting or uploading viral videos, to your existing strategies works just about as well as adding meatballs to a sundae. The “meatball” in this case is a generic product sold through traditional mass-marketing tactics. Instead of adding new marketing like a cherry on top of your current ad program, gain a true understanding of today’s evolving social marketing environment, so you can use it to the advantage of your product. He breaks the new marketing wave into 14 trends marketers can use separately or in combination.
This new book I think will become like a classic for marketing. in my opinion since the today world is becoming more and more flexible the same way should be used also in marketing
YanıtlaSilI liked the book on the moment I truly understood its tricky name. It makes you think and in the future it may really become a Classic as Idi says.
YanıtlaSilThe world and the people need these book as they make them think twice on everything they want to do and by doing so things come out better.
Flo