It is one of the books which is not complex but very simple in reading. Godin writes in a simple, teasing and amusing way. If you have any interest for Marketing, you'll pass the book pages as they were just a simple story.
One of the main difficulties with Seth Godin book is that he opens up many parenthesizes and you can be a bit distracted. But while you read it you understand that there is nothing new but you feel that there is something that we know about the marketing industry but never say. Meatball Sundae is less about Marketing and much more about business philosophy - how things have changed and how most companies have not.
The author has shown fourteen trends that have changed the marketing scene and he certifies his theories with real-life case studies and examples, certainly those which have worked and those which have not worked.
On the other hand it seems that Seth Godin is a bit strict and too much stacked with his fourteen trends of the marketing. Certainly the examples shown by him illustrate nicely his recommendations but there are many practical examples of well known companies which have over passed those trends.
Nevertheless, the author seems to be good at telling dramatic and simple stories that motivate anyone at business. By describing business profile books about successful companies you can always think that of ‘that is impossible and I can never do that." Meatball Sundae is a wonderful book to motivate people of business and especially of marketing by giving the idea that everything is possible and anyone can have a successful business.
As you indicate, the principles to motivate people,especially marketing staff, are explained very well in this book.
YanıtlaSilAccording to me,there are some crucial points to be paid attention while putting those rules into practice in order to have success stories in business life.The first one is to understand the changing trends in market correctly.The second one is to choose the most appropriate activity field meaning to enter into a business its most important but hidden points are known very well by you.The third one is to determine precisely and carefully the things which go together.
Hi Eduina
YanıtlaSilThe truth in my opinion is that the book provides samples and ways to react and possible threats to face. The theories and the 14 trends he describes are just the way he chose to provide his opinion.
Good summary however
i agree that it motivates business people, but they should be careful in not OVER-MOTIVATING, because it will become a Meatball Sundae. So they have to be careful in what they are using for what?
YanıtlaSil