After the four wings of “The Dragonfly Effect”, now Heath brothers--Chip Heath and Dan Heath present us “Made To Stick: Why Some Ideas Survive and Others Die” 6 steps on how to make it go viral and memorable, 6 “wings” to SUCCESs, similar to the concept of “ The dragonfly effect”.
“Shorten your elevator speech.” is one of the lessons in the book. Information makes people think, but emotion makes them act. It's the showing, not the telling that effects more.
But why some ideas fail??? "This is the Curse of Knowledge," write the authors, describing what they consider the single biggest reason so many messages fail to stick. "Once we know something, we find it hard to imagine what it was like not to know it. [It] becomes difficult for us to share our knowledge with others, because we can't readily re-create our listeners' state of mind." Here I would like to share an example I found interesting related to this topic:
*In 1990, Elizabeth Newton-a psychology Ph.D. candidate at Stanford conducted a study in which she assigned people to one of two roles: "tappers" or "listeners." Tappers received a list of well-known songs, such as "Happy Birthday to You" and "The Star- Spangled Banner." Each tapper was asked to pick a song and tap out the rhythm to a listener. The listener's job was to guess the song.
Over the course of the experiment, 120 songs were tapped out. Listeners guessed only 2.5 percent of the songs; that is, only 3 out of 120.
The tappers were flabbergasted that the listeners had such a difficult time guessing the song. Why? Because the tapper "hears" the song in their head as they tap. But all the listener hears is isolated taps. So while the tapper thinks that it's obvious that they're tapping out "Happy Birthday", the listener has a really hard time making out what the song is. The tappers have been given knowledge which makes it very difficult for them to imagine what it's like not to have that knowledge.*
I wish very thing was as simple as following some steps / rules and ooopppsss you became successful…
Dear Erisa,
YanıtlaSilYou have no idea how much I liked your post.
In fact if there ever was a "Post Of The Blog" contest I would definitely vote for this one at the moment.
The sentence "Once we know something, we find it hard to imagine what it was like not to know it." was very thought-provoking and the illustrating example..... amazing!
Congrats!
P.S. BTW I suggest we open a "POST OF THE BLOG" contest where each one of us picks his/her first 3 choices. What do you all say?
S.K.
Like Erisa I liked the way you write.Happy birtday song was a very good example for made to stick.Even me some times I play the same game and was very hard to remember the other songs.Simplicity is good way to connect people and help them to commicate.Thanks
YanıtlaSil