This book is primarily focussed on behavioural economics, but I would argue that it would be of interest to a far wider group of readers. We are all decisionmakers and our decisions impact on others. I believe that many of us with a specific interest in public policy or management, in marketing, or in human behaviour more generally would find value in reading this book. While many of the concepts are profound, the subject matter is presented in a readable and entertaining way.
Yes, i would suggest the book to everyone as it shows very nice experiments and the messages that we receive from them, make us think about things that maybe we have never thought before.
YanıtlaSilFor me these was one of the book I enjoyed mostly from the course. I found it very interesting and made me view the decision making process from a different angle.
YanıtlaSilthats true that as we have impact in others also those others have impact in some others and all this effect in the chain makes sometimes the irrational choices that we think that ate rational
YanıtlaSilnot always our decisions are calculated. there are these external reasons which make us decide to do things in this or that way. what we learned from this book is that in the business world we cannot follow a rigid frame to make decisions.
YanıtlaSil