Made to stick

The main idea of the book is explaining why ideas stick... why they are passed around for years and years and why everyone that tells them remembers all the juicy details. What I like most of "Made to Stick" is that it provides practical, tangible strategies for creating sticky ideas. Once you understand these recommendations, you can boil them down to a set of touchstone points to evaluate your own work.
This book lays out the critical elements of a sticky idea. Some of them are: Simplicity, the idea must be stripped to its core, and the most important concepts should jump out, Unexpectedness, the idea must destroy preconceived notions about something, Concreteness, avoid statistics, use real-world analogies to help people understand complex ideas.
Credibility, if people don't trust you, they'll ignore you, Emotional, information makes people think, but emotion makes them act, Stores, telling a story people into paying closer attention, and feeling more connected. The authors did their research and did a great work. There are so many great stories and techniques within the pages. The book is well organized and provides great templates that can easily be used in daily sales profession and political activities.