PREDICTABLY IRRATIONAL

         This book reminds me of "The Elephant and The Rider", as there are different aspects that play their roles on our decisions and human is more complicated that just being a creature of logic. And those aspects will continue playing roles on us. We can mention mothers and some other people who love somebody to support the idea but if you watch the film 'I, Robot', there is a perfect example there to support the idea.

       There is an interesting question on the book worth discussion. The question that stays in the middle between 'conventional' and 'behavioral' economics;

       'Should we view the field of economics from the perspective of 'how people behave' or 'how they should behave'.

       Sometimes you get surprised to see some scientists or experts in some fields discussing. For the above-mentioned question you want to say 'what about the balance or moderate/middle way'. As some people say that devil shows you two variant and asks you to choose one of them, there are some other variants or at least the third one to choose from. 

       Firstly, we should sometimes look into matters in simpler ways. Secondly, we should put the compulsory parts in the centre, keep them in front of us and decide on others according to the basics. About the famous pilot's mistake mentioned in the book 'Sway', what's the compulsory part/idea? Of course, passengers' lives. So, don't take any risks about the vital parts. But the pilot put the fame of the company into the first place and the consequence was terrible. First things are first. I think the solution is to know or not to forget at the time of decision what the basic thing(s) is/are or what matters most.