Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research.
Dear Evis,
YanıtlaSilYou are absolutely right that mechanism has taken the place of making a (positive) difference for somebody/something. Success is in numbers. I have to use social media because everybody uses. Has it made any difference or do I know how to make a difference using social media?
At the end of the book will be understood that the problem is not just getting the rights usage of the social network and media but also provide the right product at the right price. Basically only the tools have change...............
YanıtlaSilIf you have a web site, it makes your small business look big. ~Natalie Sequera
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