Book 6: The Dragonfly Effect, by Andy Smith and Jennifer Aaker

The Dragonfly effect book provides a very good path for success:

• Focus Your Goal: Identify a single, concrete, measurable goal that is actionable. A series of tactical, personally meaningful, micro-goals will lead to achieving your long-term macro-goals and engaging your audience.
• Grab Attention: Catch your audience’s eye effectively by using personal “hooks” and designing a campaign that is “visceral and visual.”
• Engage: Create a personal connection to the higher emotions of your audience, compassion, empathy, and happiness. As the authors write: “It’s about empowering the audience to care enough to want to do something themselves…and actually do it.”
• Take Action: By providing your point of view and your personal story, inspire others to take action by following the fun, easy and unique example you have given.

I tried for two days and found something like 10 other possible items to add to the above described list but at the end when I put them together in a piece of paper and tried to see the connection of the above listed items it came out to be the same points but provided in different words.

My opinion on the matter is that theoretically no one requires more than the above items to start having success. I know that many of you would say that the Item I want to add is part of the four but it is my personal believe that this point is so important that it counts to be mentioned:

• Discipline: in order to have success someone should be able to handle the discipline of achieving and handling the success.

Rezart out