The Dragonfly Effect, by Andy Smith and Jennifer Aaker

After the lecture of Prof. Mehli Arat I started to think about the lecture we just have in order to prepare the usual blog. Somehow I couldn’t concentrate myself and i couldn’t think clearly.

Then after many days I realized that sometime you don’t have to invent every time new ideas or strategies, you can follow other that have proved to be successfully:

So for everyone who want to inspire change and want to attain effective results here are one more time the four essential steps that The Dragonfly Effect discusses *:

• Focus Your Goal: Identify a single, concrete, measurable goal that is actionable. A series of tactical, personally meaningful, micro-goals will lead to achieving your long-term macro-goals and engaging your audience.
• Grab Attention: Catch your audience’s eye effectively by using personal “hooks” and designing a campaign that is “visceral and visual.”
• Engage: Create a personal connection to the higher emotions of your audience, compassion, empathy, and happiness. As the authors write: “It’s about empowering the audience to care enough to want to do something themselves…and actually do it.”
• Take Action: By providing your point of view and your personal story, inspire others to take action by following the fun, easy and unique example you have given.

Br

Idi SULO

* http://blogs.volunteermatch.org/volunteeringiscsr/2010/10/27/csr-bookshelf-the-dragonfly-effect-by-andy-smith-and-jennifer-aaker/