The Dragonfly Effect

The four steps to be followed are obviously the musts of achieving something by using social media.However, the crucial points i.e. how,where and when they should be implemented to get good results are hidden in details.In other words, the real reasons behind the results can be understood by paying attention to subtitles and experiences from life as well :Why some of them are very successful while some others aren't so or even fail although the methohs they followed are more or less the same in general.

According to me, beside that, there are also some other factors affecting  level of  success.For example, if it is a financial contribution campaign to help people in need,social norms in society and results of previous ones are as important as using proper methods.If it is a matter of drawing people's attention to a point, there should not be anything in contrast with traditions and beliefs of society in your message.On the other hand, in business life, outside factors such as general economic situation,strategy of competitors,consumption tendencies,changes and innovations in sector play important role.

The subtitles and explanations in the book are very meaningful and very helpful for their applications in real life.I liked most of the expressions,but liked one of them too much i.e. how and where it is said can be as important as what it is said which is in consistency with my words.