SYLLABUS
CTO 2011 SPRING COURSE
LECTURER: MELİH ARAT
E-MAİL: MELİH@MELİHARAT.COM
PHONE: +90 542 241 04 02
WEB: WWW.MELİHARAT.COM
COURSE AİM:
TO PREPARE STUDENTS’ MİNDS TO CREATE NEW BUSİNESS MODELS AND STRATEGİES
GRADİNG:
• GRADING WİLL BE BASED ON CLASS ATTENDENCE (MİN. %75 REQUİRED), CLASS PARTİCİPATİON(%10), PRESENTATİON(%20), BLOG WRİTİNG(%40), AND FINAL EXAMİNATİON(%50).
PRESENTATİON:
• THE GROUPS OF 5 STUDENTS WILL MAKE PRESENTATİONS BEGİNNİNG FROM 8 NOVEMBER. EACH MEMBER OF THE GROUP WİLL TAKE THE SAME GRADE WİTH HİS/HER GROUPMATES). SO THE TEAMWORK İS ESSENTİAL. EACH PRESENTATİON WİLL BE 15 MİNUTES LONG. THE PRESENTATİONS WİLL BE BASED ON HARVARD BUSİNESS REVİEW ARTICLES. THE ARTICLES WİLL BE PROVİDED BY THE INSTRUCTOR.
BLOG WRİTİNG
• EACH STUDENT İS REQUİRED TO WRİTE A POST TO OUR BLOG PAGE. AFTER EACH CLASS, EACH STUDENT WİLL CONTRİBUTE TO OUR COURSE’S BLOG PAGE. AT THE END OF COURSE EACH STUDENT SHOULD HAVE BEEN WRİTTEN 11 BLOG POSTS AND 22 COMMENTS. BLOG POSTS HAVE TO BE ORİGİNAL AND RELAVENT TO THE COURSE AGENDA. ANY PLAGİARİSM WİLL CAUSE UNDESİRED RESULTS FOR THE STUDENTS. THE STUDENTS ARE NOT EXPECTED TO BE PERFECT İN ENGLİSH WRİTİNG. THİS İS A MANAGEMENT COURSE, NOT AN ENGLİSH COURSE. THERE İS NO WORRY ABOUT ENGLİSH WRİTİNG.
• http://newtrendsandconcepts2010.blogspot.com
FINAL EXAMİNATİON
• IN FİNAL EXAMİNATİON THERE WİLL BE 13 QUESTİONS AND ONLY 4 OF THEM WİLL BE ANSWERED. EACH OF THEM WİLL İNLCUDE A QUESTİON ABOUT A BOOK FROM OUR COURSE MATERİAL.
COURSE MATERİAL
• DURING THE COURSE 11 BOOKS WİLL BE EXAMİNED. EVERY CLASS MEETİNG WİLL BE A STAGE TO DİSCUSS ONE BOOK.
COURSE PROGRAM AND COURSE BOOKS
4 March Fr. Changing Minds Howard Gardner
5 March St. The Pursuit of Elegance
18 March Fr. Billions of entrepreneurs
19 March St. Predictably Irrational Dan Ariely
1 April Fr. The dragonfly effect Jennifer Aaker ve Andy Smith
2 April St. Made to Stick Chip and Dan Heath
15 April Fr. Mojo Marshall Goldsmith
16 April St. Future agenda 2020
29 April Fr. The Power of Unreasonable People
30 April St. Meatball Sundae: Is Your Marketing out of Sync? Seth godin
13 May Fr. No Course
14 May St. The 3 Laws of Performance Steve Zaffron and Dave Logan Bounce – The Science of Success Matthew Syed
27 May Fr. The Star Principle Richard Koch
28 May St. Final Examination
ABOUT MELİH ARAT
Melih Arat studied Russian Language and Literature at Istanbul University and received his MBA degree from Dokuz Eylul University. He continued his PhD study in the same university with a thesis about entrepreneurial mind. He completed a one-year long “Entrepreneurship” certificate program at NYU. Besides, he completed a Corporate Strategy Program at MIT. At Harvard University, he completed a two months “Leadership” program.
As an amateur mountaineer, he climbed Ararat Mountain for four times and Kaçkar Mountain for one time.
Since 1993, he has been a columnist for several national newpapers and magazines, including Sabah, Milliyet, Zaman, Dunya, Capital, Once Kalite, and Human Resources magazine.
He lectured in English at London School of Economics-LSE, New York Public Library, and some other esteemed institutions. Extraordinary Life Skills, MBA21, School of Entrepreneurship, New Life, Science for Kids are some of the educational programs developed by Melih Arat. These programs are offered by BÜMED, Okull Istanbul, Okull Ankara and Okull Izmir and some other esteemed institutions.
Besides lecturing all around the world, as a visiting professor Melih Arat lectures at Epoka University’s MBA Program in Albania.
He is the author of Extraordinary Life Skills and 10 other books in the field of business management and self help.
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