29 Nisan 2011 Cuma
What got you here wont get you there
The values that we mention in our course are the most effectful tools not only for bussiness life but also for our social life.
Book 7: Made to Stick
Billions enterpreneurs
Firstly,in 1492 Cristopher Columbus saw this land,thinking that he was in india.That is why we know nowadays some American indians.As we see the destiny of these countries brought them together.Maybe because they are near to each other,but no one can see this.Maybe india and China are growing so fast and we cant see this great movement.Maybe in social world ,india and china so small and Usa has a big image be dangerous for our worl.
People could be afraided by small,little detail not by big ones.Invisible countries made us fall with a sudden suprise.When big change came we couldnt blame the nature as population and the superiority of their culture.They used their potential not in economic life but also social life .And big change or the big bang appeared.
Book 6: The Dragonfly Effect, by Andy Smith and Jennifer Aaker
- Focus Your Goal: Identify a single, concrete, measurable goal that is actionable. A series of tactical, personally meaningful, micro-goals will lead to achieving your long-term macro-goals and engaging your audience.
- Grab Attention: Catch your audience’s eye effectively by using personal “hooks” and designing a campaign that is “visceral and visual.”
- Engage: Create a personal connection to the higher emotions of your audience, compassion, empathy, and happiness. As the authors write: “It’s about empowering the audience to care enough to want to do something themselves…and actually do it.”
- Take Action: By providing your point of view and your personal story, inspire others to take action by following the fun, easy and unique example you have given.
- Discipline: in order to have success someone should be able to handle the discipline of achieving and handling the success.
Book 5: Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours
China to surpass US economy in 5 years
“MADE TO STICK” WHY SOME IDEAS SURVIVE AND OTHER DIE
While reading this book about the ideas an ancient proverb about teachers crossed my mind: A bad teacher speaks, a good teacher explains and an excellent teacher inspires. Well, I think this is similar to the explanation given by the authors of this book. Certainly people that transmit their ideas to the crowds could be considered as teachers, may be teachers of mankind. They have taught their followers and have inspired them with their ideas which have survived, some of them for centuries and decades.
What makes an idea stick? The authors have described various categories of ideas which are good, bad, emotional, storytelling etc. In my opinion an idea’s survival depends on two main factors; the person throwing it, what he/she represents for the others and how this idea can influence people’s mind. Of course by this I mean great ideas or let’s define it as ideas which have influenced and changed the wheel of world’s history thrown and implemented by great people. Those ideas are difficult to categorize, merely they are all sticky.
One the other hand, you find a lot of day to day ideas which are sticky but not permanently. One example could be fashion or a new model of dressing. A new model of a dress could be very successful or sticky for as long as it will find followers and likability among people. But these swings a lot because of its nature while the permanent sticky idea the way of dressing such as: simple, extravagant, nicely or arrogantly, remain. What seems to be the basic glue for an idea is how much it influences people’s mind and the way of life up to the point that they will consider it as their own idea.
WHAT GOT YOU HERE WON’T GET YOU THERE
The book is divided in four sections and gives excellent advices on how the managers or people who conduct a business, or let’s say simply deal with the people’s management, are successful by improving their behavioral skills.
The section “The twenty habits that hold you back from the top” is very useful not only for the CEO-s or managers but for everyone who does not necessarily holds a position like that. All advices are very useful and necessary to be applied even in family life and merely saying those are characteristics of a real leader.
The book is attractive while reading it but when you take the first glance it seems that you have read 100 books like that. This feeling gives the book an air of commercialism and as a matter of fact there are lots of books like that which give clear cut advices on the rules of behavior with the dependents or colleagues. I would like to mention here the books of Dale Carnegie or Harry Box which are famous about their advices in business or daily life.
Once again I would like to state that those advices must be taken seriously but in my opinion what influences more the success of your relation with your team of colleagues is to try to understand their inner world and define the model on how they want to see you behave with each one of them. What I don’t like about the book is the generalization of criteria in treating people. It all depends on the character and the temper of people you are working with.
If you are a CEO for example and you have 20 dependants, probably with 5 of them you may behave according to the advices of the book while with the rest, you may need to show a bit of authority, tough person, sometimes rude and get out of the frame of the advices given strictly by the books. At the end, if you study the life of successful world leaders you may find lots of moments when they have acted in disrespect of the advices taught by the nowadays books.