The era of transformation or orientation?

World is quickly changing through its own cycle and knowing your place especially in career world is really crucial and important.
Facing Globalization and digitization has made very important and challenging to find the proper career that fits to you, and finding the best position sometime is very difficult, stressful but on the other side very crucial decision to achieve success and professional improvement.
In the article "The Key to Choosing the Right Career" by Heidi Grant( published in Harvard Business review https://hbr.org/2013/04/the-key-to-choosing-the-right) it is explained by the author that choosing the career path or changing one, is for most of us a confusing and anxiety-riddled experience.

The rapid change in the work nature due to technology involved developments like Digitalization, Artificial Intelligence , etc. and also innovation, have increased the access to different level of knowledge and made the career paths more complex and difficult to be properly chosen.
Nowadays it is very important to find a way to "survive" to employees replacement by robots and machines, thus making ourselves a "precious asset" in the proper career field, will help to reach this main goal.
How can we find the proper career that fits to our goal of "market survival"?
First of all we need to know what type of job-seeker we are.
Heidi Grant in his above mentioned article made a very interesting division of the types of job-seekers and also the fields of interest they are excelling at, being:

( Cited below from: https://hbr.org/2013/04/the-key-to-choosing-the-right, Heidi Grant, accessed 23.12.2019)

1. Promotion-focused people excel at:

• Creativity and innovation

• Seizing opportunities o get ahead

• Embracing risk

• Working quickly

• Generating lots of options and alternatives

• Abstract thinking

(Unfortunately, they are also more error-prone, overly-optimistic, and more likely to take risks that land them in hot water

      2. Prevention-focused people excel at:

• Thoroughness and being detail-oriented
• Analytical thinking and reasoning
• Planning
• Accuracy (working flawlessly)
• Reliability
• Anticipating problems

(Unfortunately, they are also wary of change or taking chances, rigid, and work more slowly. Diligence takes time.)

Do not follow only passion or inner feelings. Choosing the proper career path is much more than that. It requires lots of research and trainings and also access to lots of information on future career positions that fit with the type of personal orientation you have and also the skills you already have or are on the way to create.

Take care in being informed and updated in new skills and knowledge , to become an added value of an organization , a company or personal entrepreneurship 

Make a map/design of what you can offer with your knowledge and skills so far, what are your strengths and weaknesses with what you have so far. Make research on what are the best positions you can offer the best of you and make you motivated and willing to contribute and also understand properly what you want to improve in order to suit to the best sector you are interested in , being either an employee or a self-employeed.

Be smart to get the chances.

Ortenca

thank you all

I want to thank Mr.Melih Arat and everyone of my class mates your posts were very useful for me
you are - in fact - very extra ordinary

yours
Karam Aly

Predictably Irrational

In this book, the author tries to help you reshape the concept of what makes you and the people around you make the choices. Describing several experiments, the phenomenon of people making the same mistakes time and again in predictable ways is explored, such as buying warranties they do not need, succumbing to peer pressure, and spending more money on expensive indulgences than they budget for. So the main underlying idea throughout the book is that people behave irrationally, but in a predictable manner.

Each of the chapters of the book focuses on one particular irrational way in which people make decisions, describing the experiments that Ariely and his colleagues constructed and carried out to demonstrate the predictability of this behavior. For example, in the first chapter, the author describes how his test subjects could be driven to prefer product A over product B if they were given the choice between A, B, and a similar but inferior version of product A instead of a choice between just A and B. In another chapter on the mysterious power of “free” products, he describes how test subjects who preferred Lindt chocolates to Hershey’s Kisses by roughly 3-to-1 when they were priced at 15 cents and 1 cent respectively, changed their preferences to 1-to-2 when each was discounted by 1 cent. In other words, when priced at 14 cents and 0 cents respectively, people disproportionately changed their preference to the free Hershey’s Kiss, disregarding their preference and the fact that the cost difference in each case—14 cents—is exactly the same. These results lead Ariely to suggest that “free” is a price that causes people to behave irrationally.

The “one main lesson from the research described in this book,” Ariely informs us, “is that we are pawns in a game whose forces we largely fail to comprehend”. Although we may think we are in control of how we make market calculations and economic decisions, he argues, we are actually driven by perceptual reactions, ingrained habits, and “decision illusions” (such as the mysterious power of “free” products) much more than we realize.

The Spirit Level

This virtuous book describes in a very convincing manner that economic equality is good for society. It exposes the falsity of the belief that massive inequalities are a necessary condition for improving the quality of life in contemporary developed societies.

The authors argue that very skewed distributions of income influence in the rise of a large range of social anomalies, with the result that everyone suffers. Inequality in their view is not just bad for the poor, it’s also bad for the rich. Analyzing data from many developed countries it is observed a close relation between the level of inequality in each country (or state) and a range of outcomes: levels of trust, mental illness, life expectancy, infant mortality, obesity, children’s educational performance, number of teenage births, murders, imprisonment rates and social mobility. The higher inequality is, the lower is the trust, the more the mental illnesses are present, the higher are the murder rates and so on.

The main theme in the book is that rather than securing further economic growth, inequality is now the big challenge facing developed societies: for the vast majority of people in affluent countries the difficulties of life are no longer about filling our stomachs, having clear water and keeping warm. Most of us now wish we could eat less rather than more. And, for the first time in history, the poor are generally fatter than the rich.”

The book has many virtues, the chief of which is to provide a mass of empirical evidence that societies with greater equality of income almost always do better than societies with more inequality, on a wide range of indicators.

Made to stick

The book made to stick is written by brothers Chip and Dan Heath. This book suggests empoying the stck approaches in order to create ideas that are sticky  and long lasting. The expains in detail 6 charachteristics of sticky ideas.

• Simple - find the core of any idea. This permits the message to be conveyed and reach the maximum of the target focus group. This because simplification makes the clarification of complexity and consequently makes it easily understood for an unlimited number of people. Once the information arrives to the reader, he should also understand the message conveyed.
• Unexpected — grab people's attention by surprising them.
• Concrete — make sure an idea can be grasped and remembered later.
• Credible — give idea believability.
• Emotional — help people see the importance of an idea. His speech was a personal one, it was not formal justification to protect him from the bad results, and people could feel it.
• Stories — empower people to use an idea through narrative.

All these elements appropriately used, help ideas to be sticky.

The Meatball Sundae

The Meatball Sundae

The author Seth Godin in the Meatball Sundae book talks about the importance of new internet (Social Network) marketing strategies and how these tactics should be applied to a modern,and also growing business model.
The book, however talks at of the new rules of marketing and the fourteen trends that are shaping the way products and ideas are communicated and sold:
• Direct communication and commerce between producers and consumers
• Amplification of the voice of the consumer and independent authorities
• The need for an authentic story as the number of sources increases
• Extremely short attention spans due to clutter
• The Long Tail
• Outsourcing
• Google and the dicing of everything
• Infinite channels of communication
• Direct communication and commerce between consumers and consumers
• The shifts in scarcity and abundance
• The triumph of big ideas
• The shift from “how many” to “who”
• The wealthy are like us
The author in the book talks also about the importance of that social media have the power to amplify word of mouth like never before, and that a product or idea is only going to spread in social networks is if it is truly remarkable (a Purple Cow). Press releases of boring products will never show up.

Elton Dushku

PREDICTABLE IRRATIONAL

This book indicate us what is the effect while decision making and behavioral economics are manipulated by a hidden hand. As far as these two elements are closely related with the needs of people some smarter guys will play with them in order to realize their own ambitions. In order to do this, they shape a framework, create some spaces to leave people understand they are free to choose in a rational way. By other words:

When politics for its own interests will to manipulate the people organize a scenario and appeal them for keeping their eyes opened and oppose democratically or violently as it is the rational way to get rid of without taking into consideration the result of loosing the crowd's control.

In January 21 of 2011, as a response to a corruption affair tape were the Head of Integration Socialist Movement was included, the Head of Socialist party Edi Rama found an opportunity to act and decided to organize a big demonstration. As a result the crowd was left deliberately to get out of the control and the result of this was four innocent dead people. Here I dont want to show who burden the fault of this crime. I want to show why Edi Rama didnt react when taxes rose up, when retirement age was increased from 60 to 65? etc. So concluding ...people must act based on the force of rationality, not with the rational force.